In a competitive market and talent war, a consistent employer brand is essential for Volkswagen, to stand out as an employer of choice, enhancing overall performance and long-term success.

"Mobility at Heart" honors the company's heritage of innovation in transportation, creating a unifying element, ensuring that everyone at Volkswagen feels connected.

Brand Strategy, Brand Design, Photo and Film production, DOOH Campaign, 360° communications. Special focus on internal communication and implementation of the brand. 

Client: Volkswagen
Role: Creative Direction
Agency: Parasol Island