Downdays is Europe’s leading online magazine and platform for freeski culture, providing freeski enthusiasts with everything they are looking for off the piste.

The clean black-and-white design serves as a framework for the colorful and vivid freeski culture, allowing every facet of the sport to unfold and flourish.

Brand design, logo design, website, print magazine, distribution concept, app design, digital communication assets, artist collaborations, and more…

Client: Downdays
Role: Creative Direction
Agency: The Distillery