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Scope: Brand Activation, Campaigns, Always-On Social Content
Role: Creative Direction
Agency: Parasol Island
During the Covid-19 lockdown, we were confined, separated from loved ones, and unable to travel. After restrictions lifted, everyone was eager to travel again. But why choose Berlin?
Berlin embodies freedom of movement. Its dynamic energy engages all your senses. Experience Berlin's unique vibe and dance through the city with a carefree spirit.
Scope: (Re)Activation Campaign
Role: Creative Direction
Agency: Parasol Island
Scope: Product Launch Campaign
Role: Creative Direction
Agency: Parasol Island
Vattenfall has transformed from its fossil-fuel-dependent roots into a champion of sustainability. By harnessing wind and hydro power, it now produces the majority of its energy through environmentally friendly means.
Time to tell the world: Beyond rebuilding trust through transparency about its green energy sources, we turned Vattenfall into a leader of promoting sustainable living through a dynamic ecosystem of ideas and incentives, making eco-conscious choices more attractive.
Scope: 360° Brand Communication, German Lead Agency
Role: Creative Direction
Agency: Integr8 (MYTY Group)
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Scope:
Role: Lead Creative Producer, Creative Ambassador
Agency: IBM iX Berlin
Scope: Brand Strategy, Brand Activation
Role: Creative Direction
Agency: IBM iX Berlin
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Scope: Activation Campaign
Role: Creative Direction
Agency: IBM iX Berlin
Volkswagen We is a digital service that integrates environmental, vehicle, and customer data to recommend actions through hyperlocal advertisements.
To humanize the service and alleviate people's concerns about the new technology, we personified the platform by introducing a future user named Sabrina.
To demonstrate how the smart assistant can assist with daily challenges, we produced entertaining and explanatory content for various digital channels.
Scope: Brand Activation
Role: Lead Creative Producer
Agency: IBM iX Berlin
Scope: Conceptual Design & Exploration
Role: Art Direction
Agency: adidas Brand Design
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